Looking for a way to expand your profits without blowing your bank account?  Sublimation is a very cost effective, on demand process that opens the doors to a whole variety of product offerings.  Photo gifts, performance apparel, plaques, personalized gifts, ad specialty products, signage, etc – the list is long. Learn how the process works, how to produce sublimated products, what to charge, and how to market in this fast paced, information packed session.

Can’t make the webinar? Check out our Sublimation and Digital Decoration Webcasts 24/7.

Everything you wanted to know but were afraid to ask. So you aren’t social media savvy in an entrepreneurial sort of way… no problem – we are!  Join our Marketing Team for a ground floor perspective on how to use LinkedIn to boost your business.  It’s a fast growing social media platform for professionals to engage with each other.  Not only can you reach out to potential new clients, you can also make it easier for others to find you through this innovative networking platform.  We’ll walk you through LinkedIn and show you how to get the most out it.  You don’t have to be a guru to be good at it!

Did you miss Social Media Part 1, 2 or 3 Webinars? Check out our Sublimation and Digital Decoration Webcasts 24/7.

Simply go to http://sawgrassink.com/education-events/digital-decoration-webcasts and click on Log-In To Watch Videos.  If it’s your first visit, you will need to register, but there is no charge for doing so.  After that you can come and go as you wish and take advantage of all the other educational webcasts available at the site.

Sawgrass Technologies is the leader in Digital Decoration Education and offers an extensive collection of free videos, webcasts, and publications on the business of sublimation and digital decoration.  Visit http://sawgrassink.com/education-events to learn more.

Looking for some new ideas in the world of digital apparel printing?  How about all-over t-shirt applications or multi-placement designs?  Using new printing solutions from Sawgrass, you can easily step up to “extreme” printing using wide format concepts, but on a narrow format budget.  Tune in to learn how you can take your shirt printing to a higher level.

Can’t make the webinar? Check out our Sublimation and Digital Decoration Webcasts 24/7.

May 4 – 5, 2012

Imprinted Sportswear Show (ISS) – Columbus, OH

Greater Columbus Convention Center
400 North High Street
Battelle Ballroom
Columbus, Ohio 43215
(614) 827-2500

Register Here – Online Registration

Check out all of the Educational Seminars offered at this event and to find details regarding the following seminars presented by Sawgrass’ Education Manager, Jimmy Lamb.

• 5/05/12 – 1:00pm- 2:30pm | Direct to Garment Printing and Digital Sublimation
• 5/04/12 – 3:00pm – 4:30pm | Two-Minute T-Thirts
• 5/05/12 – 10:30am – 12:00pm | Homerun! Starting and Operating a Home-Based Apparel Decorating Business
• 5/05/12 – 1:00pm – 2:30pm |  Breaking the Rules of Sublimation
• 5/05/12 – 3:00pm – 4:30pm | Performance Apparel

Print – Press – Profit! Sawgrass is the industry-leading developer of digital printing technologies. Visit exhibiting Sawgrass dealers at ISS Columbus 2012 for a personal hands-on demonstration of the most versatile profit-making digital processes in the industry. From our ArTainium and SubliJet sublimation inks, to our ChromaBlast cotton transfer inks and NaturaLink direct to garment inks, Sawgrass gives you the ability to produce full color, high resolution images on a wide range of pro-photo products, from hard substrates to soft goods.

Everything you wanted to know but were afraid to ask. So you aren’t social media savvy in an entrepreneurial sort of way … no problem – we are!  Join our Marketing Team for a ground floor perspective on how to use blogs to boost your business.  Did you know that many websites today are actually built on blog sites? We’ll show you how to reach out to your customers as well as let them engage with you.  Plus we’ll help you check out the options such as Blogger and Word Press.  You don’t have to be a guru to be good at it!

Did you miss Social Media Part 1 & 2 webinars?  Check out our Sublimation and Digital Decoration Webcasts 24/7.

SOMEONE ELSE WILL DO IT CHEAPER

By Jimmy Lamb

Actually this can be quite true, as it seems as if there is always someone willing to go lower on price.  But when a customer throws this statement in
your face, he is probably bluffing and simply wants to see if he can get you to drop your price.

Don’t let the customer set your prices!  If he really could get it cheaper “down the street” then why is he wasting your time and his?  Chances are he is simply playing games.  Or he got a really good price, but there was some problem, such as an extended turn-around time or poor service in the past.

And on top of all that, price wars are dangerous.  If you do give in and drop your price, the customer is just as likely to play you off against your competition, by running back to them with your quote in hopes of getting him to go even lower.

The key is always about raising the customer’s perception of value to your selling price, rather than dropping your price to his INITIAL perception of value.  That means focusing on uniqueness and creativity.  Key things like unique substrates, great graphics, reasonable quantities, and quick turn-around can go a long way in driving the customer up to your level of price.  Always focus on standing out from the competition so that it’s easy for your clients to see the added-value in what you have to offer.

Want to learn more?  Check out our extensive collection of Sales & Marketing webcasts.

Check out the articles here!

2012 Sublimation Products

Which System is Right for Me?

FAQ For You

Sublimated Apparel: Demand + Creation = Innovation and Profit

Getting More from Customer Submitted Graphics

Make it More than a Gift – Make it a Memory

Road to Sublimation Success: Introducing the Epson 7700

Sublimation Marketing: Thinking Local

May 10 – 12, 2012

The NBM Show- Dallas, TX

Dallas Convention Center
650 South Griffin Street
Dallas, TX 75202

Complimentary Free Show Pass – Click here to print out your free pass OR go to www.thenbmshow.com and use code VIB12 at the registration page to waive the $10.

Check out all of the Educational Seminar offered at this event and to find details regarding the following seminar presented by Sawgrass’ Education Manager, Jimmy Lamb.

• 5/10/12 – Pain-Free Sublimation Startup – On Track For Trouble-Free Printing

Exhibiting Dealers –  Coastal Business Supplies, JDS, RPL Supplies & Ryonet

Print – Press – Profit! Sawgrass is the industry-leading developer of digital printing technologies. Visit exhibiting Sawgrass dealers at NBM Dallas 2012 for a personal hands-on demonstration of the most versatile profit-making digital processes in the industry. From our ArTainium and SubliJet sublimation inks, to our ChromaBlast cotton transfer inks and NaturaLink direct to garment inks, Sawgrass gives you the ability to produce full color, high resolution images on a wide range of pro-photo products, from hard substrates to soft goods.