Sawgrass Introduces New Sublimation Ink – SubliJet-E Professional

SubliJet-E Professional is high-performance sublimation printing ink optimized for the Epson Stylus Pro 7700/9700/7890/9890 series inkjet printers.
This advanced formulation offers amazing color and run-ability on Epson’s latest TFP Print Head.

Conveniently packaged in High Capacity Pressurized Sealed Cartridges, SubliJet E Professional is part of a turnkey solution including powerful and easy to use color management software and full technical support for unsurpassed ease of use and peace of mind.

SubliJet-E Professional High Capacity Sealed Cartridges Deliver:  

• Amazing Color and Excellent Run-ability
• Extended Uninterrupted Printing, 250ml cartridges
• Improved Up time
• Reduced Maintenance
• Rapid and Easy Changeover
• Pressurized to Ensure Reliable Ink Delivery at all Print Speeds

For more information please click here or contact our sales team.

Sales & Marketing Tips

Sales & Marketing Tips
FINDING POTENTIAL CUSTOMERS
By Jimmy Lamb

A key area to consider when looking for potential customers is your own background. Are you currently employed? If so, chances are you are surrounded by potential leads. Use these contacts to carve out business relationships. It’s much easier to make sales in an environment that is comfortable and familiar, than having to go out and knock on doors. And don’t just look around, write it all down.

One exercise that you can do to help you generate a potential list of customers is to take a sheet of paper and divide it into to three columns. In the left hand column list the name of every person that you know. Friends, family, co-workers, neighbors, church members, club members, etc. You’ll probably be surprised at how many people you really do know.

In the center column, write down each person’s occupation or special circumstance. Special circumstance might be President of a fishing club, or member of a civic group.

Then in the third column, give each person a ranking as to whether they could be a potential customer or not. Use a scale of 1-3, with 1 being a hot Lead, 2 being a possible lead, and 3 being a dead end. Put some thought into this process. It’s tempting to rank business owners high and everyone else low, especially someone like a housewife. However, if you are thinking about providing personalization services, then gift items will be a big seller. Thus, housewives have the potential for being ranked at the top.

Take Our December Poll

What percentage of your overall sales is apparel?

Each month we will be posting a question for the Sublimation Community.
The poll will be on the blog,  Facebook, Twitter and Linkedin.

VOTE NOW!

Did you miss the latest Sawgrass webinar? Watch It Now!

In case you missed our last live webinar, Sawgrass provides the webcasts for you to watch anytime, anywhere!

Check out this webcast trailer on Breaking the Rules of Sublimation.

To view the entire video click here! It’s a one time registration that will give you full access to all our past webinars.

How Do You Promote Your Business?

How Do You Promote Your Business?
Each month we will be posting a question for the Sublimation Community.
The poll will be on the blog,  Facebook, Twitter and Linkedin.
Results will be in the December Newsletter

VOTE NOW!

And don’t forget to register for the special event webinar on Nov 16th hosted by Conde –
10 Things You Can Do To Promote Your Digital Decoration Biz

QR Codes – Check out this article worth reading!

QR Codes: Mobile Marketing Technology

By: Jimmy Lamb

Boost your decorated apparel business by using this innovative promotional tool.

Seen In – Impressions Magazine March 2011

Photo-Gifts – The Ultimate Personalization Product

The demand for photo-gifts is booming and sublimation is a key process for meeting the demands of the marketplace.  The concept revolves around creating personalized products that capture special memories and freeze them in time.  A typical photo-gift job will consist of a picture that has been enhanced (personalized) with text and graphics, then digitally printed using sublimation onto a unique substrate to create a high value product.

For example, take a look at this image which makes use of an actions sports image. The photo-gift product started with an image of the main character (supplied by the customer) and was then personalized to create a very marketable photo-gift.  Notice that a special sports-themed photo panel was used to enhance the impact of the overall image. In addition text and special effects were added to really take it to a higher level, which in turn means higher margins.  Considering that the entire product can be created for less than $8.00 then sold for $35.00, it’s obvious that digital photo-gifts have a significant profit potential.