Sublimation Pricing Myths

Sublimation Pricing Myths

SOMEONE ELSE WILL DO IT CHEAPER

By Jimmy Lamb

Actually this can be quite true, as it seems as if there is always someone willing to go lower on price.  But when a customer throws this statement in
your face, he is probably bluffing and simply wants to see if he can get you to drop your price.

Don’t let the customer set your prices!  If he really could get it cheaper “down the street” then why is he wasting your time and his?  Chances are he is simply playing games.  Or he got a really good price, but there was some problem, such as an extended turn-around time or poor service in the past.

And on top of all that, price wars are dangerous.  If you do give in and drop your price, the customer is just as likely to play you off against your competition, by running back to them with your quote in hopes of getting him to go even lower.

Download it now! Cost Analysis Spreadsheet

Thank you to everyone who attended our Pricing webinar!  Now you can have full access to the Cost Analysis spreadsheet Jimmy Lamb used during his presentation.

Click the link below to download!

DigitalPrintingCostAnalysis-Rev2

IRS Section 179 Means More Money In Your Pocket

Use It Or Lose It

Taking Advantage Of The Section 179 Deduction

Most of us prefer to wait until the last minute when it comes to income taxes, as if putting off the process will make it go away.  In reality, it may pay to start planning right now in order to take full advantage of any benefits that can be derived by taking certain actions before the end of the year.  Once January 1^st rolls around, you may have lost a perfect opportunity to cut your tax bill and maybe even put some extra money in your pocket.  A great example is the Section 179 deduction.

This sample calculation presents a potential tax scenario based on typical assumptions.

Obviously, there are some guidelines as to what type of purchases qualify, but for a typical decoration business most of your equipment should be eligible for the deduction.  Here are some general examples:

• Equipment (machines, etc) purchased for business use
• Tangible personal property used in business
• Business Vehicles with a gross vehicle weight in excess of 6,000 lbs
• Computers, Computer Software
• Office Furniture, Office Equipment
• Property attached to your building that is not a structural component of the building (i.e.: a printing press, large manufacturing tools and equipment)
• Partial Business Use (equipment that is purchased for business use and personal use – generally, your deduction will be based on the percentage of time you use the equipment for business purposes.)

The key is to act now to ensure that you can take full advantage of the tax benefits of Section 179.  If you are considering any major equipment purchases for 2012, it might make better financial sense to try and move the transaction up in order to qualify for 2011.

To learn more about Section 179, visit http://www.irs.gov/businesses/small/article/0,,id=213666,00.html and discuss with your Accountant – TODAY!

If you don’t use it by 12/31/2011, you will lose it!

Choosing The Right Sublimation Printer

Much like everything else, printers are not all created equally, thus you should do some research using a scientific approach rather than just pouncing on the cheapest unit you can find.  Your first step is to identify which printers are capable of processing sublimation dye, so that you aren’t considering any non-supported printers.  Sawgrass produces three sublimation solutions and lists the supported printers for each one online: SubliJet IQ, SubliJet-R and ArTainium.

To simplify things, its best to make a list of basic functions that you want to compare as follows: