Applications and Money Making Insights for the Business of Sublimation Printing

Trends to Watch in 2015

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Keeping up with the latest trends is an important business task. It always pays to be on the leading edge of what’s happening the world of sublimation, rather than lagging behind and missing out on opportunities for sales. Here are some trends that you will want to cash in on in 2015.

Socks

Sublimated socks started as somewhat of an oddity in 2014, but quickly became a very viable product, as the consumer retail marketplace was already teeming with decorated socks, thanks to companies like NIKE. With the upswing in demand for these very profitable items in the sublimation world, we like this product as one of the top trends in 2015.

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Tis The Season … For Great Deals

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December is typically one of the busiest months of the year for most decorators, which makes it difficult to focus on anything but production.  However, it’s also a month where a lot of sublimation suppliers are offering great deals on substrates and supplies. Though it doesn’t make sense to buy something just because it’s a great deal, buying strategically can help you start off 2015 ahead of the game.

First, take a look at your 2014 sales: What products were hot?  Does it make sense to keep a supply on hand?  Doing so will give you quicker turnaround times, but will also require a bit of an investment.  However, if the discounts are good, consider buying the items you sell the most of in bulk and keep them in stock.  This will translate into higher margins on future sales.

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Year-End Tax Essentials

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Section 179It’s November again, and chances are that the last thing on your mind is taxes. After all, April 15th is a long way off and holiday production season is starting to pick up speed right now.

Keeping taxes on the back burner can be a serious business mistake, as the last day for making strategic tax decisions for 2014 is only a few weeks away. December 31 rolls around pretty quickly, and considering that its New Year’s Eve, any decisions you make then will likely be too late.

A great example would be deciding whether to take advantage of the Section 179 deduction. Depending on your tax bracket, buying a new sublimation system now could be like getting a 35% discount!

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