Webinar: Sublimation Business Startup – What You Need To Know

Sublimation production is relatively easy, but you do have to make several key decisions when it comes to printers, heat presses, software, graphics, etc.  Join us for an in-depth session where we show you what you need to get your business launched.   Come prepared with your questions so that we can provide you with the answers you need to make the right buying decisions. Register for the live webinar on June 11th at 7pm EDT here: Sublimation Business Startup – What You Need To Know.

Is Your Sales Strategy Proactive or Reactive?

Do you wait for customers to contact you or do you go find them?  Many B2B sales organizations in retail locations make the mistake of assuming their location will drive in a steady stream of business.  The end result is that they “wait” for new business (reactive strategy), rather than pursing opportunities outside their walls (proactive strategy).

Getting your “feet on the street” can yield significant gains in sales revenue as it greatly expands your marketing reach with very little investment.  One of the most successful strategies is to incorporate a sales tool that many promotional products firms use called “spec samples”.

Are You Leaving Money On The Table?

Every customer that comes in has multiple needs, but you are probably just satisfying a few of them, which means they are leaving you and going somewhere else to get the rest of their order filled.  The danger is that one of the “other suppliers” is better equipped as a one-stop shop, so that the customer never has a need to go anywhere else again – including back to you.  Sublimation is a key solution to this age-old problem, as it makes it easy to offer a wide range of products to the customer beyond their initial needs, a technique referred to as cross-selling.