What are you selling? Printing, transfers, sublimation? If that’s your answer, then you are on the wrong track with your business (unless you are a contract production shop). There is way too much emphasis in this industry on the decoration itself. We are all Decorators, we do embellishment, we sell imprinted garments, we produce printed logos, etc. But at the end of the day, how do we really differentiate ourselves from the competition? After all, any shop can put a logo on a something, what makes you unique?
What do you see in this picture? Sublimated mouse pads? Wrong! This is a billboard for promoting someone’s business, summed up in one simple word: advertising.
Too many times we don’t place the appropriate emphasis on what it is that we are selling. A mouse pad is boring – sublimation means nothing to the customer. Advertising on the other hand is an essential part of growing a business. In marketing terms, this is referred to as “putting a spin on it”, in other words elevating an everyday item to superstar status. A customer really needs a good reason to spend money with you, so you have to come up with a compelling reason as to why they should. Simply stating that you produce good quality products at a great price is not usually an exciting sales approach.Read More»
What is a Spec Sample? It’s a term that is common in the promotional products world and it refers to a product presented to a client with their logo on it. In many cases this is more of a proofing tool than a sales tool, as most promotional products people do not have the capability to create a logo’d product at will. But you do! And nothing beats handing a client a unique product with his logo on it as a way to get your foot in the door.
So how can you economically create high quality samples? Sublimation. Regardless of whether you need product proofs or sales samples, sublimation is one of the most effective tools you can use due to its versatility. Considering that sublimation ink averages $0.01 / square inch in cost, it’s not only easy, but cost effective to quickly apply a potential client’s logo to a wide range of product options from cell phone covers, to coffee mugs, to flip flops, to clocks to license plates. With literally hundreds of sublimation blanks in the marketplace, you really have an unlimited arsenal at your fingertips.Read More»
With desktop digital fabric printing, suddenly you can create your own exciting patterns with creative graphics and vivid colors, even photography. The challenge is ensuring that your unique project prints out the same way you envisioned it in the design stage. Join us for an informative session where we explain the concepts of color management and show you a few tools to help keep things on track. Register now and tune in on Wednesday, February 26, 2014 at 6pm EST.