Applications and Money Making Insights for the Business of Sublimation Printing

Sublimated Pet Memorials

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Sublimated Memorial Products aren’t limited to human loved ones.  Pet memorial items are just as popular, if not more so.  With Americans spending over $50 billion annually on their pets, there is a lot of opportunity to help them cope with the loss of what essentially is a close family member through lovingly created memorial products.

Just like with human memorials, pet memorials are typically some form of plaque that combines a picture of the pet along with basic text.  The idea is to keep it simple enough to generate a smile every time someone looks at it.  There are no rules for what goes on a pet memorial, other than happy memories. 

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Sublimated Memorial Products

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So what exactly is a memorial product and how is it produced?  In regards to our industry, a memorial product is anything sublimated with information and highlights about a person who has died. It might seem awkward and uncomfortable thinking about profiting on someone’s loss, but when you put it into perspective, a properly produced memorial product ultimately brings joy as it ensures that the one that passed is not forgotten while also highlighting “who” they were.  Combine that with the fact that there is an average of 1.8 million casketed funerals in the United States each year, at an average cost of $6000 each and you can see the profit potential of memorial products.

In most cases, you are just plaques which come in many different formats including wood, hard poly-fiber, metal, and acrylic.   However, for memorial products, sublimatable stone is a top seller, with several different product styles available that can be displayed nicely in many locations throughout the home.  And there are now sublimation-ready urns available as well.  

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What Are You Selling?

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What are you selling?  Printing, transfers, sublimation?  If that’s your answer, then you are on the wrong track with your business (unless you are a contract production shop).  There is way too much emphasis in this industry on the decoration itself.  We are all Decorators, we do embellishment, we sell imprinted garments, we produce printed logos, etc.  But at the end of the day, how do we really differentiate ourselves from the competition?  After all, any shop can put a logo on a something, what makes you unique?

What do you see in this picture?  Sublimated mouse pads?  Wrong!  This is a billboard for promoting someone’s business, summed up in one simple word: advertising.

Too many times we don’t place the appropriate emphasis on what it is that we are selling.  A mouse pad is boring – sublimation means nothing to the customer. Advertising on the other hand is an essential part of growing a business.  In marketing terms, this is referred to as “putting a spin on it”, in other words elevating an everyday item to superstar status. A customer really needs a good reason to spend money with you, so you have to come up with a compelling reason as to why they should.  Simply stating that you produce good quality products at a great price is not usually an exciting sales approach.  

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