Many corporations and small businesses hand out gifts during the holiday season. These tend to run along the lines of promotional products that emphasize the company brand, rather than holiday-themed gifts. That opens the door for two key sublimation opportunities: staff gifts and client gifts.
Some companies give employees gifts because they feel it’s the best way to recognize their work and say “thanks for a job well done.”
Companies also give gifts to clients this time of the year, to both thank them for their business and to further promote their brand. This is a great way to foster relationships that can result in future sales, which is why many companies engage in the practice. Since this type of giving has the greatest potential to generate revenue, it is also the angle that offers you the most opportunities for making sales.Read More»
The holiday season is just around the corner, which means it’s time to get ready for the deluge of profit opportunities that go with wrapping up the year.
Sublimated holiday-themed products offer your business plenty of sales opportunities, provided that you target your audience properly. Keep in mind that this season means different things to many cultures both here in the U.S. and abroad. It’s a time for religious observances of Christmas and Hanukkah, as well as cultural holidays, such as Kwanzaa and Winter Solstice. It’s important to be mindful of who you’re selling to, so as to not offend current or potential customers and provide the most relevant options for them.
For example, many households in the U.S. have Christmas celebrations that make extensive use of themed decorations. Top sellers for sublimation include stockings, ornaments, pillows, coasters, serving trays, place mats, etc. Images range from those of Santa Claus to religious icons and themes.Read More»
It’s been said that items imprinted with a photo are never thrown away. Why should this be? We can think of two reasons. The first is that when a photo is sublimated onto a product, the perceived value of that item increases in the eyes of the beholder. The second, and perhaps more significant, reason is that item now holds emotional value, since pictures capture and preserve important moments in time.
Keep in mind that any product is only worth what a customer is willing to pay. In retail markets, of which sublimated consumer photo gifts are a part, that figure is based on the value the customer places on a product.Read More»